Aston Martin - Forgotten
A concept for Aston Martin
Conceived as a meditation on forgotten luxury, this concept project for Aston Martin explores the idea that true luxury is no longer excess, but absence; time spent alone in nature, in quiet, without devices or distraction.
At the heart of the project is a bespoke tartan, designed to evoke stillness and solitude, and imagined as being woven in Scotland. The tartan becomes a unifying material language, applied across Aston Martin interiors and extended into a wider world of considered accompaniments; whisky packaging, cashmere blankets, and finely crafted accessories.
The project envisions a holistic collaboration where textile, object, and environment work together to express a slower, more reflective definition of luxury. Rooted in Scottish craft and landscape, the concept positions Aston Martin not just as a maker of cars, but as a curator of moments — where driving becomes a retreat, and luxury is reclaimed through calm, craftsmanship, and time well spent.

